Sharmans.
We helped Sharmans redefine their marketing strategy, moving away from broad, unfocused campaigns and toward high-impact, direct engagement with key decision-makers. Now, Sharmans consistently generates leads from surveyors, contractors and facilities managers - read more below…
Problem.
Sharmans has unrivalled brand recognition in the roofing industry, but its marketing did not match the pedigree of the company. Upon digging deeper, we discovered that the key marketing metrics weren’t being tracked accurately and that their website was not converting anywhere near what it could.
Solution.
We implemented highly targeted cold email campaigns, LinkedIn content, and implemented a new SEO program in order to generate and nurture leads effectively. We also refined their sales messaging and website experience to convert more visitors into enquiries.
Results.
Sharmans now generates direct inbound leads from surveyors and contractors actively looking for roofing solutions. Instead of chasing prospects, they’re attracting the right decision-makers with the right message.
Owned distribution list of highly engaged property developers + brokers.
17k
38%
Higher engagement in email campaigns targeting key contacts.
19%
Increase in targeted web traffic from the key target markets.
87%
Increase in CPD meetings with key decision makers.
CLIENT FEEDBACK
“Skill + Fire helped us cut through the noise and reach the right decision-makers. Our lead generation is stronger, our messaging is sharper and we’re seeing real, measurable growth.”
Nigel Kilby - Sales & Marketing Director
Services.
Here’s a selection of the services that we deployed in order to achieve results for Sharmans…
Email Outreach Campaigns
Growth Dashboard
Conversion Rate Optimisation