How to Increase Your Sales by 56%
What if 10% extra was all it took?
Not a new product.
Not a new team member.
Not a miracle marketing idea.
Just 10%.
10% more people hearing about you.
10% more enquiries.
10% more placing an order.
10% more coming back.
10% more spend.
10% more bringing a friend.
Tiny gains. Massive returns.
Imagine this…
A business does:
£500,000/year in revenue
2,000 leads per year
500 enquiries
25% place an order
40% of customers come back and order again
£2,857 average order value
It’s solid. But it’s static.
Now, you decide to pull the 6 Growth Levers by just 10% each.
Let’s walk through it:
1. Acquisition
Before: 2,000 leads/year
After: 2,200 leads/year
→ You improved your lead generation by 10%
2. Conversion
Before: 25% conversion = 500 enquiries
After: 27.5% of 2,200 = 605 enquiries
→ You made the website, emails or pitch slightly clearer – so more people say 'yes' to your offer
3. Activation
Let’s say 25% of those enquiries actually go ahead and place an order.
Before: 25% of 500 enquiries = 125 orders
After: 27.5% of 605 enquiries = 166 orders
→ You improved onboarding, first impressions or product readiness
4. Retention
Let’s say 40% of customers come back and buy again.
Before: 40% of 125 = 50 return orders
After: 44% of 166 = 73 return orders
→ You improved follow-up, delivery or the customer experience
5. Order Value
Before: £2,857 average value per sale
After: £3,143
→ You nudged up your pricing or improved upsells/cross-sells - so each customer spends more
6. Referrals
Let’s say 5% of customers refer a friend.
Before: 5% of 175 (125 new + 50 returning) = 9 new customers
After: 5.5% of 239 (166 new + 73 returning) = 13 new customers
→ You made it easier or more rewarding to refer someone
Resulting Revenue?
With all of these small 10% tweaks, your annual revenue jumps from:
£500,000 → £778,364
That’s a 56% increase in revenue…
Without any radical change.
No huge rebrand.
No doubling ad budget.
No new hires.
Just smart, strategic improvement across 6 Growth Levers - each feeding the next.
You don’t need a game-changing idea.
You just need 10% more.