Buyers Changed the Rules. Time to Change the Game…

A few years ago, marketers could sketch a buyer’s journey on a whiteboard.

Awareness → Consideration → Decision.

Neat. Predictable. Linear.

But that world’s gone.
Today’s buyers don’t move in straight lines.

They ghost.
They resurface.
They binge research, then vanish.
They read your case study at 11pm, then ask a friend what they think at breakfast.

They don’t care about your funnel.
In short, the rules have changed.

And if your marketing still plays by the old ones, you’re invisible half the time.

The good news?

You might not be able to control their journey.
But you can control how - and where - you show up.

The new rules:

Stop trying to move buyers down a funnel.
Instead, start orbiting around their world.
Be the constant in their chaos.
Show up with empathy, generosity and relevance.

Measure connection, not just conversion.

Because the path to purchase isn’t a straight line anymore.
It’s a constellation.

And our job is to shine in every part of it.